Hilaya https://hilaya.yakin.tech Graphic Design Wed, 29 Jul 2020 14:31:39 +0000 en hourly 1 https://wordpress.org/?v=4.6.23 https://hilaya.yakin.tech/wp-content/uploads/2016/11/hilaya_logo-3-150x150.png Hilaya https://hilaya.yakin.tech 32 32 Hello world! https://hilaya.yakin.tech/uncategorized/hello-world/ https://hilaya.yakin.tech/uncategorized/hello-world/#respond Mon, 30 May 2016 10:30:02 +0000 https://hilaya.yakin.tech/?p=1 https://hilaya.yakin.tech/uncategorized/hello-world/feed/ 0 למה לי לוגו? https://hilaya.yakin.tech/design/%d7%9c%d7%9e%d7%94-%d7%9c%d7%99-%d7%9c%d7%95%d7%92%d7%95/ https://hilaya.yakin.tech/design/%d7%9c%d7%9e%d7%94-%d7%9c%d7%99-%d7%9c%d7%95%d7%92%d7%95/#respond Tue, 17 Nov 2015 11:58:27 +0000 http://demo.massivedynamic.co/interior-design/?p=159

 

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אחד מעקרונות השיווק של כל עסק מצליח בתקופתנו הוא יצירת תדמית מוצלחת בתודעת הלקוח הפונטנציאלי.
ללוגו תפקיד חשוב ומרכזי בקביעת התדמית הזו שכן הוא משמש מעיין “אינדקס” לתכונות המשווקות על ידי העסק.
הלוגו המפורסם של חברת “נייקי” לדוגמה מזוהה בקלות על ידי רבים ומשדר באופן מידי ללקוח ערכים כמו “מצוינות”, “יוקרה” ואפילו “חיים בריאים”.
מאפייניו של הלוגו – הצבעים, קו המתאר, אופיו הכללי או הצורניות שבה הוא מתבטא משדרים ללקוח על תכונות העסק ויתרונותיו טוב יותר מכל טקסט שכן אם תמונה שווה אלף מילים – לוגו טוב שווה אלף פוסטים בפייסבוק…

ולא רק תאגידים ועסקים גדולים זקוקים ללוגו. למעשה – עלות הרווח \ תועלת של לוגו עבור עסקים קטנים גדולה לאין שיעור מאשר לחברות ענק.
בתרחיש דמיוני בו חברת קוקה-קולה תחליף את הלוגו שלה יהיה עליה לעמול קשה כדי לשדר את אותה האמינות בה הסימן המסחרי שלה נתפס, עם זאת מפאת גודל התאגיד – התהליך לא יהיה ארוך ובסיומו הלקוח יזהה את הלוגו החדש עם הערכים הישנים (ניתן ממש לראות את התהליך בעקבות מקרה “נסטי\ופיוז-תה” http://www.ynet.co.il/articles/0,7340,L-4274145,00.html )

אם לסכם את הדברים :
לוגו טוב מעיד על יציבו ורצינות,
מייצג את המוצר או השירות המוצר או העסק
טומן בחובו את כל מאפייניו החיובים של המוצר שלכם

כל זאת – בתנאי שהצלחנו לקבע את דמותו אצל הלקוח.

מזמינה אותכם להתקשר אלי ונתחיל ביחד בבניית שפה גרפית לעסק שלכם:)
סטודיו הלה יכין 054-7295554

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]]> https://hilaya.yakin.tech/design/%d7%9c%d7%9e%d7%94-%d7%9c%d7%99-%d7%9c%d7%95%d7%92%d7%95/feed/ 0 לוגו – האם להחליף ישן בחדש? https://hilaya.yakin.tech/%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%92%d7%a8%d7%a4%d7%99/%d7%9c%d7%95%d7%92%d7%95-%d7%94%d7%90%d7%9d-%d7%9c%d7%94%d7%97%d7%9c%d7%99%d7%a3-%d7%99%d7%a9%d7%9f-%d7%91%d7%97%d7%93%d7%a9/ https://hilaya.yakin.tech/%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%92%d7%a8%d7%a4%d7%99/%d7%9c%d7%95%d7%92%d7%95-%d7%94%d7%90%d7%9d-%d7%9c%d7%94%d7%97%d7%9c%d7%99%d7%a3-%d7%99%d7%a9%d7%9f-%d7%91%d7%97%d7%93%d7%a9/#respond Tue, 17 Nov 2015 11:50:05 +0000 http://demo.massivedynamic.co/interior-design/?p=151

לעתים לוגו למוצר או מותג הופך מיושן. לפעמים הסלוגן פשוט נמאס על בעליו. לא אחת – אנחנו פשוט רוצים לתת למותג שלנו זריקת עידוד…
שואלים אותי לא מעט האם זה “נכון” להחליף או אפילו רק לשנות לוגו למותג קיים?
בקצרה התשובה היא שאפשר – ואף פעם לא מאוחר לשנות מקווי המיתוג – ובתנאי שנשמור על התדמית החיובית של המותג.
אך אם נאריך מעט בנושא –
רוב החברות והעסקים שמחליפים לוגו אחר מספר שנות שימוש לרוב שומרים בקנאות על המתאר הכללי ודואגים מאוד שמא קהל הלקוחות יחשוב שמדובר במוצר חדש.
לעתים – דווקא חידוש המוצר והצגתו כשחקן חדש בשוק היא המטרה ושם – יתאמצו בעלי בעלי העניין למחוק כל אזכור למותג הישן.
שמעתי שד”ר לבנון אומר שמרכיבים רגשיים בונים את ההילה סביב המותג הרבה יותר מגורמים שכלתניים ורציונליים. (כדוגמת הלוגו הישן של סלקום הלוגו הישן נתפס כיהיר – רק על סמך פוזיציית העמידה של הכוכב. כעת שונה הלוגו – הכוכב כבר מחובר לקרקע ומשדר יציבות וקווי המתאר הכללים שלו עודנו ועוגלו)

ההליך הרגשי קורה ברגע . הלקוח מתרגם את כל המאפיינים הויזואלים של הלוגו לכדי מסקנות פשוטות, לטוב ולרע.
לכן – כחושבים על חידוש כדאי וצריך לקחת בחשבון שהחידוש צריך “לשדר” את התכונות החיוביות, להיות עכשווי עם מסר רלוונטי ועם כל זאת – להישאר פשוט

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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%92%d7%a8%d7%a4%d7%99/%d7%9c%d7%95%d7%92%d7%95-%d7%94%d7%90%d7%9d-%d7%9c%d7%94%d7%97%d7%9c%d7%99%d7%a3-%d7%99%d7%a9%d7%9f-%d7%91%d7%97%d7%93%d7%a9/feed/ 0 Meaning , Concept and Decoration https://hilaya.yakin.tech/interior/meaning-concept-and-decoration/ https://hilaya.yakin.tech/interior/meaning-concept-and-decoration/#respond Tue, 17 Nov 2015 11:48:08 +0000 http://demo.massivedynamic.co/interior-design/?p=147

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/interior/meaning-concept-and-decoration/feed/ 0 Fade into The Decoration https://hilaya.yakin.tech/home/fade-into-the-decoration/ https://hilaya.yakin.tech/home/fade-into-the-decoration/#respond Tue, 17 Nov 2015 11:46:11 +0000 http://demo.massivedynamic.co/interior-design/?p=143

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/home/fade-into-the-decoration/feed/ 0 Food , Kitchen And Nothing else https://hilaya.yakin.tech/design/food-kitchen-and-nothing-else/ https://hilaya.yakin.tech/design/food-kitchen-and-nothing-else/#respond Tue, 17 Nov 2015 11:44:10 +0000 http://demo.massivedynamic.co/interior-design/?p=140

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/design/food-kitchen-and-nothing-else/feed/ 0 Sarah Los https://hilaya.yakin.tech/style/sarah-los/ https://hilaya.yakin.tech/style/sarah-los/#respond Tue, 17 Nov 2015 11:42:48 +0000 http://demo.massivedynamic.co/interior-design/?p=137 https://hilaya.yakin.tech/style/sarah-los/feed/ 0 Kids Need Decoration too https://hilaya.yakin.tech/style/kids-need-decoration-too/ https://hilaya.yakin.tech/style/kids-need-decoration-too/#respond Tue, 17 Nov 2015 11:39:46 +0000 http://demo.massivedynamic.co/interior-design/?p=135

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/style/kids-need-decoration-too/feed/ 0 Small But Beautiful Details https://hilaya.yakin.tech/interior/small-but-beautiful-details/ https://hilaya.yakin.tech/interior/small-but-beautiful-details/#respond Tue, 17 Nov 2015 11:36:01 +0000 http://demo.massivedynamic.co/interior-design/?p=131

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

  • Text Hover
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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/interior/small-but-beautiful-details/feed/ 0 How To Decorate Living Room https://hilaya.yakin.tech/home/how-to-decorate-living-room/ https://hilaya.yakin.tech/home/how-to-decorate-living-room/#respond Tue, 17 Nov 2015 11:33:13 +0000 http://demo.massivedynamic.co/interior-design/?p=128

Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.
Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour. Nothing seems, or feels new anymore. I’d live again, to feel that way once more. Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians.

  • Text Hover
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Maybe just really lonely. Maybe I just want to be alone. Maybe loneliness is the only way to make that happen. Like having two pairs of eyes and just seeing the same thing. Seems like such a late hour.
Among the other things Fibonacci introduced to the Western world was a sequence of numbers discovered by 6th century Indian mathematicians. In that sequence each number is the sum of the previous two numbers – and it would later be named the Fibonacci Sequence. Using the numbers geometrically will create a logarithmic spiral. In case we didn’t lose you yet, we can actually show you that spiral – because it’s prominently placed right on the hood of the A9.

]]> https://hilaya.yakin.tech/home/how-to-decorate-living-room/feed/ 0